文档介绍：密级: 学校代码:10075
分类号: 学号:20090692

文学硕士学位论文

河北出版集团多元化经营途径研究

学位申请人:杨清
指导教师:陶丹教授
学位类别:文学硕士
学科专业:传播学
授予单位:河北大学
答辩日期:二〇一二年六月
Classified Index: CODE: 10075
.: NO. 20090692

A Dissertation for the Degree of M. Arts

The study of Multi-development of
operation approach of Hebei Publishing
Group

Candidate: Yang Qing
Supervisor: Tao Dan
Academic Degree Applied for: Master of Arts
Specialty: Communication
University: Hebei University
Date of Oral Examination: June, 2012
摘要
摘要
随着全国范围内出版集团改革,中央与地方出版集团、国有与民营出版企业竞争日
益激烈。然而出版业市场及融资渠道有限,这对河北出版集团发展提出了挑战。2009
年集团改制后,在大力发展主营业务的基础上,推动多元化经营,目前已成为集出版印
刷、物资贸易、数码通讯等于一体的综合性文化产业集团。
鉴于出版企业主营业务经营的重要性及与多元化经营途径的关系,本文首先对河北
出版集团主业产品、产业链、品牌形象经营现状,政策环境及行业趋势、多云化经营意
义等做了基本分析;随即从多个角度归纳总结了集团目前多元化经营发展战略和具体途
径,并就具体问题提出对策。在文章最后一部分,从整体出发,提出集团多元化经营面
临的问题及启示。
多元化经营既是“馅饼”又是“陷阱”。它可以快速拓展集团融资渠道,扩大集团
经营规模,整合现有资源实现结构升级。但是,如果战略和途径选择错误,也会影响主
业资金分配,削弱核心竞争力。所以,坚持围绕主业,融合多元化经营协调发展是集团
选择的发展道路。

关键词河北出版集团多元化经营现状经营战略经营途径问题
I
Abstract
Abstract
With the nationwide reformation of Publishing Group, petitive environment of
Central Publishing Group and Local Publishing Group,state-owned enterprise and private
enterprise is ing fierceness. However, the publishing market and financing channels
limitations, it is a problem to Hebei Publishing Group. After the Group transformed in 2009, it
is ing prehensive culture industry by multi-development strategy of operation
approach on the basis of development of main business. For example, publishing and printing,
goods trade, munications and so on.
In view of the importance of main business and its relationship with multi-development
strategy of operation approach, first of all, the article was done the analysis in present
situation of produce, industry chain, brand, policy environment, industry trends, the meaning
of multi-development of operation approa