文档介绍：TranslationofPracticalStyles---municationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia。《辞海》:广告是传递信息的一种方式,其目的在于推销商品、劳务,影响舆论,博得政治支持,推进一种事业……(—catchthereader’sattention)吸引力creative(—projectanimage)创造力persuasive(—urgethereadertoact)说服力impressive(—produceanimpact)(信息功能)(唤起需要功能)(说服功能)(促使行动功能)(扶植信用功能)mercialAdvertising(以是否营利为标准),MagazineAdvertising,RadioAdvertising,TelevisionAdvertising,DirectMailAdvertising,CinemaAdvertising,PackageAdvertising,OutsideAdvertising,WebAdvertising.(以广告媒介为标准),BusinessAdvertising,ServiceAdvertising.(以广告对象为标准).(以地理位置为标准).(汽车广告).(眼镜广告)Itgivesmeclear,plainpaperfaxesatapriceIcanafford.(Canon复印机广告)TakingtheleadinaDigitalWorld(三星电子)Yourfutureisourfuture.(汇丰银行)Justdoit.(Nike).(eintoMcDonald'sandenjoyaBigMacSandwich.(三明治广告).?(旅游广告)Areyouworryingabouttheproblemofmanagement?(网络广告)Thinkingofbuying?,isit?Visionhire!(彩电广告)Don’thavemuchofapersonality?Buyone.(HondaMotor)-fundedfirms.(博览会广告)BathingBeautyDiscoveredinInteriorDecorator‘sBathroom.(瓷砖广告)Goodteeth,goodhealth.(Colgate)—牙齿好,身体就好Youcanhavethesmoother,softer,sleekerskinyouwantnowandforever(脱毛剂)更光滑,更细腻,更亮泽,一旦使用,持久拥有。Greattime,Greattaste,McDonald’s美好时光,,烟就好乓幸杯天拥纠谓止峪昨冶芝笆奴列云捡翠锁糜攻翻噎酚吃福狮琢脐馁