文档介绍：,,exploretheworldandtheirnew-foundfreedomsinit,:AIDS,Racerelations,Childabuse,Abortion,:$3,000PerYear“Savvy”Consumers“Consumers-in-Training”Waryof“LiesandHype”InfluenceParentalPurchaseDecisions“Skippies”FamilyShoppersCharacteristicsoftheTeenMarketBabyBusters:“GenerationX”46MillionBornBetween1960-197620’sBustersSpend$125BillionYearlyFormidableMarketSegmentCharacteristicsof“GenerationX”ManyDiverseSegmentsSophisticatedShoppersPurchasersofBeer,FastFood,&Cosmetics“GenerationX”SegmentsCynicalDisdainersMostPessimisticandSkepticalAbouttheWorldTraditionalMaterialistsHippiesRevisitedFiftiesMachoTendtoEspousetheNonmaterialisticValuesofthe60’sBelieveinTraditionalGenderRoles,PoliticallyConservative,eptingofMulticulturalismUpbeat,OptimisticAbouttheFuture,andActivelyStrivingfortheAmericanDreamAdvertisersSpend$100MillionaYeartoInfluenceThemTheCollegeMarketPurchase$20BillionWorthofProductsaYearMediaHabitsWatchLessTVandReadFewerNewspapersReadCollegeNewspapersReachThroughSample