文档介绍：经典案例-金融产品营销策划书1金融产品营销策划书方案名称:基金营销策划方案参赛队负责人:谢亚青完成日期:2010-04-13目录概要提示·························································(03)一、策划目的·····················································(03)二、营销环境分析·················································(03)(一)、宏观环境分析·············································(03)(二)、基金产品SWOT分析········································(04)1、优势·····················································(04)2、劣势·····················································(06)3、威胁·····················································(07)4、机会·····················································(07)(三)、竞争企业分析·············································(08)(四)、企业形象分析·············································(09)(五)、投资者分析················································(09)三、市场面临的问题分析·················································(10)(一)市场风险···················································(10)(三)流动性风险················································(10)(四)管理风险··················································(10)(五)操作或技术风险············································(11)(七)其他风险··················································(11)(六)合规性风险·················································(11)四、市场机会分析························································(11)五、营销策划达到的目标···········································(11)六、营销策略·····························································(11)(一)、产品策略··················································(11)(二)、渠道策略·················································(14)(三)、价格策略··················································(15)(四)、促销策略·························································(16)七、具体推进方案·························································(17)(一)、针对不同投资者···········································(17)(二)、针对企业自身·············································(18)八、费用预算·····························································(19)结束语···························································(19)附录一···