文档介绍：南京艺术学院
硕士学位论文
明代墨谱《程氏墨苑》图像传播的过程与启示
姓名:史正浩
申请学位级别:硕士
专业:艺术学
指导教师:黄惇
20090420
摘要
《程氏墨苑》是晚明时期徽州墨商程大约编纂的一部刻版墨谱,在这部墨谱中收录有五
百余幅应用在墨上的艺术图像。这些图像题材丰富,描绘精美,来源广泛,并且有着独特的
编纂形式,具有相当高的艺术价值,在当时和后代产生了很大影响。同时,图像传播作为一
种形式,在艺术传播中占有重要的位置。因此,研究《程氏墨苑》图像的传播,将对我们了
解图像在中国艺术中传播的过程有所助益。本文旨在从艺术传播的角度,运用传播学的基本
原理,对《程氏墨苑》图像传播的过程进行深入研究。按照其图像传播的流程,依次探讨《程
氏墨苑》图像的传播者、传播动机、图像讯息的搜集、图像载体的形成、图像传播的途径和
图像传播的影响几个问题,最终将《程氏墨苑》图像的传播过程完整展现。在研究的过程中
得出两点启示:一图谱在图像传播中具有重要的价值;二图像创新与艺术形式创新的关系。
关键词:程大约、《程氏墨苑》、图谱、图像传播过程
II
Abstract
"Cheng-shi mo-yuan" is a sculptural book about ink-plied by ink-stick
merchant Cheng Dayue of Huizhou in the late Ming period, the ink-stick book
includes more than 500 art images which applied to the ink-stick. These images have
rich-subject matters, beautifully painted, a wide array of source, and have the unique
forms of codification; the book has a very high artistic value at that time and has a
significant impact on the generations. At the same time, the spread of graphic
communication as a form of art dissemination occupied an important position. Thus,
studying the image dissemination of "Cheng-shi mo-yuan" will be helpful to
understand the process of image dissemination in China. This paper aims to do a
depth study on the process of image dissemination of " Cheng-shi mo-yuan " from art
dissemination view of point with the basic principles of munication.
According to the procedures of its image dissemination, we will explore several issues
in turn -- the municators, the dissemination motives, the collection of
image information, the formation of image carrier, the way and impact of image
dissemination, eventually, it will show the entire dissemination process. During the
study course, we could get two revelations: the first is that the image book has
important value in image dissemination, and the second is that the relationsh