文档介绍：圣诞节苹果促销方案关于举办圣诞节送苹果活动通知公司各部门:冬天已经悄然走入我们的生活,各种盛大的节日也悄悄临近。无论是圣诞还是元旦,都是亲朋好友互送祝福、互赠礼物的时候。尤其对于在外工作的人来说,在平安夜收到一份简单的祝福是件温馨的事。具体活动细节告知如下:一、活动时间:2014年12月24日(上午9:30-10:00)二、活动流程:⑴公司统一发放苹果礼盒,各部门把祝福及姓名写在礼盒内部的卡片上。⑵收到苹果的员工可以把自己准备的礼品(糖,橙子等等)装进盒子里返回办公室,办公室负责分出部门,第二天返回各部门人员手中作为答谢。⑶各部门分别派出代表组成一个5人小组,分别为,最后祝东方快车所有家人们平安夜快乐!一生平安!东方快车快餐有限责任公司企划部2014年12月15日篇二:圣诞节苹果宣传策划书圣诞节苹果宣传策划书班级:商务创意2班姓名:胡晓刚学号:312**********年12月20日摘要临近圣诞节了,我们看到越来越多的人在贩卖圣诞的苹果,圣诞节是西方的节日,但是越来越多的国人在过这个节日,圣诞苹果也因此兴起了,圣诞苹果作为圣诞节的一个重要的象征,被越来越多得人所喜爱和购买。从我们看见的情况来说,在大学的校园内,基本上在圣诞节几天左右基本上人人都会购买苹果,但是几乎现在所有的人都忽略了圣诞苹果的本身的意义,仿佛都是为了购买苹果而购买苹果了,所以我们针对这一现象,通过对苹果的差异化来赋予苹果不同的含义来唤起消费者对圣诞苹果本身意义的认知,以及义卖活动的进行来挖掘消费者善良的本质,选择一些时候青年人的网络媒介来进行宣传和造势,最终达到一个超销量的促销,通过我们的广告宣传,能得到一个情感上的共鸣和认知,得到一个很好的效果。目录一、摘要··························································2二、市场分析······················································4(一)市场环境分析·············································4(二)公众分析·················································4(三)产品分析·················································5(四)分析结论·················································5三、广告策略······················································5(一)目标策略·················································5(二)定位策略·················································6(三)媒介策略·················································6(四)诉求策略·················································7(五)创意说明·················································7(六)宣传文案·················································9(七)表现策略·················································9四、广告计划······················································9(一)广告工作计划·············································9(二)广告活动计划·············································10(三)其他活动计划·············································11(四)经费预算与分配···········································11五、效果评估预测················································12一、市场分析(一)市场环境分析2013年圣诞节即将到来,各商家纷纷备战圣诞佳节。苹果,作为圣诞节平安夜礼物不可缺少的重要组成部分,更是圣诞节商品竞争的重中之重。特殊时段,特殊含义商品,使苹果及小饰品成了圣诞节前后的暴利商品。苹果与小饰品销售大有可为。但是