文档介绍：
法国电信的发展实践对我国电信运营商的
借鉴意义
裘玉燕,尹涛**
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10
(北京邮电大学经济管理学院)
摘要:电信业走过辉煌时代后,对内面临竞争白热化,对外面临被管道化的尴尬境地。本文
通过对我国电信外部环境的宏观分析,基于电信产业第四次重组后的竞争局势,结合 2013
年运营商前三季度财务报表情况,对当下的电信竞争环境做客观及简要的分析。并借鉴法国
电信在应对全业务运营、移动互联网时代的发展举措与思路,提出几点我国运营商未来的发
展策略与思路,包括战略转型下观念思路的转型、移动互联网如何塑造管道的话语权、丰富
产品体系同时简化品牌架构等。
关键词:竞争环境;法国电信;发展建议
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中图分类号:F627
France 's Development Practice on Chinese
Enterprises Reference
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25
QIU Yuyan, YIN Tao
(School of Economics and Management, Beijing University of Posts and munications)
Abstract: Glorious era of industry has been a history. How to survive in the increasingly
competitive environment is really a big question for Chinese traditional operates. Firstly, This
paper describes petitive situation after the fourth anization of the munications
industry in 2008. Secondly, combined with the first three quarters of 2013 financial statements, the
paper gives a brief analysis petitive environment. Then, the paper raises some
strategic initiatives of France which have significance for domestic operators. At the end
of the paper, some future development strategies are put forward.
Key words: competitive environment; France ; development suggestions
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0 引言
随着电信产业价值链的去中心化,运营商间同质竞争白热化,OTT 企业的迅速崛起,
电信企业内部增长乏力,电信运营环境发生了巨大的变化,而运营商也面临着“内外交困”
的局面,未来如何发展纷纷成了业界讨论的热点。
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古语有云:“以铜为鉴,可以正衣冠;以史为鉴,可以知兴替;以人为鉴,可以明得失”,
将其运用到现代企业管理中,便是向世界一流电信运营企业学习,寻找自己与先进企业的差