文档介绍：毕业设计
题目: 义乌小商品国际竞争力研究
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2012 年 6 月 20 日
义乌小商品国际竞争力研究
摘要
改革开放后的1982年,义乌市大胆开放商品市场,提出了“兴商建县”的发展战略,并一直坚持至今,走出了一条以商促工的经济社会全面发展的义乌特色之路。义乌小商品市场从开始的“买全国,卖全国”,到现在的“买全球,卖全球”,其小商品在国内外取得了巨大的成功。随着义乌国际商贸城一、二、三期市场先后开业,至此义乌小商品市场经营面积突破了470万平方米,汇集了十六个大类约170万种商品,其国内外影响力继续增强。在世界经济一体化的大背景下,义乌小商品更应该发挥其竞争力优势,立足国内,进一步开拓国际市场。
本文首先梳理了国际竞争力的理论基础和研究综述,然后回顾和分析了义乌小商品的竞争现状,进而借鉴国内外有关国际竞争力实证研究的理论和方法,利用历年统计数据对义乌小商品进行了国际竞争力指标分析,并进行国际比较。在接下来的定性分析中,主要参考了波特的“钻石”模型,对影响义乌小商品竞争力的因素分为生产要素、需求因素、相关及支持性产业、企业战略和组织结构、政府和机遇等五个方面来展开分析。
通过以上定量和定性的分析,发现义乌小商品具有较强的国际竞争力,但是也存在不少问题和不足,比如总体出口规模不大,产品质量档次较低,附加值和科技含量较小,品牌建设落后等方面的问题,并在最后提出了一些提升义乌小商品国际竞争力的对策与建议。
关键词: 义乌小商品;国际竞争力;影响因素
Research on Yiwu modities petitiveness
Abstract
After Reform and Opening Up, Yiwu City opened markets to the public in 1982, has determined and insisted developing economy with trade strategy till today. It's an especial road for Yiwu to develop business before developing industry. The Yiwu modities Market's development path is "modities from whole-Country" to "modities from global", it is proved that the strategy is right and it achieved tremendous ess. With the Yiwu International Trade City I, II and III stage markets have opened, Yiwu modities Market have million square meters of business area, with 16 major categories of about million kinds of goods, whose influence at home and abroad has been strengthened. In the background of world economic integration, the Yiwu modity should play a more important role to bring Yiwu more developing chance.
Firstly in this paper, it sorts through the petitiveness of the basis of theoretical and research overview, and then reviews and analyzed the status petitiveness of the modity in Yiwu. Now it refers to the methods of judging the petitiveness both domestic and foreign, then conduct parison petitiveness index in using historical statistical data of the Yiwu modity. Finally the paper refers to Porter's "Diamond model" to analyze petitiveness of m