文档介绍：毕业论文(设计)
题目:企业技术创新的市场风险分析及其管理研究
系部名称: 经系专业班级: 工班
学生姓名: 学号: 2004107
指导教师: 萍教师职称: 教授
2013年5月26日
摘要
在市场经济条件下,企业竞争力在很大程度上依靠技术创新来实施,但是技术创新行为由于企业内外部环境的变化,存在着巨大风险。因而,对企业技术创新进行风险分析及防范成为目前企业获取竞争优势的一个重要方面。引起技术创新风险的因素很多,而在诸多因素中,市场因素由于其在企业中的独特地位成为创新风险爆发的集中地,产品能否通过市场检验和消费者的承认,成为企业最终风险,市场风险也成为企业风险防范和管理的重中之重。
本论文以技术创新市场风险理论为基础,通过国内外资料关于技术创新市场风险的综述,运用核对表法对市场风险进行识别,利用图表与文字相结合的分析方法分析了市场风险影响因素,为制定风险管理提供依据。
本文通过对市场风险影响因素的具体分析,从企业角度提出了技术创新市场风险管理措施和方法。企业应在充分分析外部环境和内部条件的基础上,通过充分利用信息,制定正确的战略等措施进行预防和控制,从而减少技术创新风险损失的目的。
关键词:技术创新,市场风险,风险识别,风险管理
Analysis and Management of Market Risk for Technology Innovation
Abstract
Under the market economy condition, petitiveness of enterprises relies heavily on enterprise’s technological innovation to be implemented to a great extent. But due to enterprise’s internal and external environment change,technological innovation behavior brings great risk to researching the risk of enterprise technological innovation is particularly are many factors which can cause the risks for these risks in technological innovation,market is very important for innovation risk due to the unique situation. It is crucial whether the customers accept the innovative products,so market risk es the most important and the biggest risk for technological innovation.
The author is based on technology innovation risk management theory, Through the domestic and foreign material to market risk factors are meticulous analysis, and using statistical analysis method, the chart and the bined analysis of method to explain the risk factors, and take the theory with practice the method makes view more persuasive.
This article through to the market risk factors, the recognition and concrete analysis, put forward from different aspects of enterprise technology innovation market risk management measures and methods. So as to improve the ess rate of technological innovation and to reduce the risk of loss of technique innovation purpo