文档介绍：江苏科技大学
硕士学位论文
跨文化商务谈判的语用失误研究
姓名:项姬秀
申请学位级别:硕士
专业:外国语言学及应用语言学
指导教师:周树军
2011-04-12
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Chapter One Introduction
Chapter One Introduction
Significance of the Research
As a result of economic globalization and infomationization, today’s world is
more like a “shrinking village”. The activities of people from different countries in
this village e more integrated and interdependent. With the development and
enlargement of global economic market, business negotiations, as the most important
part of international business activities, grow further rapidly and occur more
frequently. They are considered not only as economic co-operations and benefit
exchanges, but also as cross-munications between various negotiators
with different cultural backgrounds. In this sense, essful negotiations require
negotiators to be experts in the economic field, to have a mand of language
competence and understand cultural differences. All these are the prerequisites that
make municate effectively with the international counterparts.
International business negotiations are inextricably linked with culture.
Negotiators with different cultural backgrounds tend to have municative
manners, values and thinking habits. Statistics show that businessmen are more
willing to do business with people who share similar cultural background with them.
Therefore, understanding counterparts’ culture can achieve a positive effect on the
negotiations. In cross-cultural business negotiations between China an