文档介绍：华中科技大学
硕士学位论文
论大众传媒在公共政策制订执行中的作用
姓名:沈子扬
申请学位级别:硕士
专业:传播学
指导教师:钟瑛
20050101
华中科技大学硕士学位论文
摘要
在我国经济持续发展社会转型特征更为明显的大背景下政府的角色定位逐
渐由全能政府转变为有限责任政府而且越来越关注于公共服务与公共事务管理
公共政策的制订一改往昔由上而下的指令式操作方式大众传媒公众政府
各利益集团民间组织等都开始围绕着公共政策进行对话与协商在这个制订
与执行的过程中大众传媒自身的特性决定着它将起到越来越大的作用
本论文以公共政策研究中的过程途径为纲结合我国公共政策制订执行的
情况将政策系统的运作看作是分析问题政策制定政策执行和监控等步骤这
些环节构成一个政策周期并试图运用大众传播学的相关理论来论说大众传媒在
公共政策过程中的作用
在公共政策问题提出的过程中大众传媒的监测与把关使政策问题突出
而媒体的议程设置促使社会问题进入政府议程同时大众传媒可以为决策执行创
造良好的舆论支持并有效地监督决策权力的正确使用促进政策的民主化和科学
化在论文的最后部分指出了我国大众传媒特别是地方传媒在公共政策过程中发
挥的功能实际上是相当的有限如传媒受到市场冲击而失客观等问题并提出规范
传媒行为的根本措施是出台相关的法律法规

关键词公共政策大众传媒把关议程设置监督控制
I
华中科技大学硕士学位论文
Abstract
Under the macro background of our country's sustainable economic development and
more apparent features of social transformation, the prehensive
government is gradually converted into limited government, paying more and more
attention to public services and public affairs. Instead of the traditional imperative
upper-to-lower methods in drafting public policies, mass media, government, public, the
interests groups and non-anizations are taking part in such a process
together and seek a dialogue and consultation with each other. In the course of the public
policies' drafting and implementation, the mass media, taking their own advantages, are
proved to play greater and greater roles.
The clue of this thesis is "Process way" in the public policy research. According to
the situation of decision-making in our country, I regard the policy system as a series of
steps including the analysis question, policy-making and policy controlling. This links
form a policy cycle. I attempt to expound the role of mass media in public policy course
through using the relevant theories of munication.
In the stage of public policies' presentation, the surveillance and "gate-keeping" from
the mass media will make the policy more prominent, while the agenda-setting function of
the mass media will