文档介绍：上海交通大学
硕士学位论文
中外动画文化传播研究
姓名:王茜
申请学位级别:硕士
专业:广播电视艺术学
指导教师:彭玲
20080116
中外动画文化传播研究
摘要
作为视觉文化传播的手段之一,动画为越来越多的受众所喜爱,显
示出了日益强大的吸引力、亲和力和感召力。动画既是影视艺术的文本,
又是文化传承的载体。在全球化的浪潮中,动画文化在世界范围内广泛
传播,越来越成为世界通用的语言和图景,在潜移默化中对审美情趣、
消费选择、文化走向产生着持久而巨大的影响力。中外各国的动画片,
经由不断地探索得到继承和发展,形成了各具特色的动画文化。中国动
画文化的发展经历着辉煌、低谷和回暖的历程,但在文化传播中仍然相
对处于弱势。本文着眼于动画的内在文化传播研究,通过动画、文化与
传播结合的视角,使用传播学、文化学、文化传播学以及跨文化传播学
的相关理论,比较分析中外动画文化风格和动画文化传播策略,阐述中
国动画文化构建中的民族性与现代性、传承性与创新性、独特性与普遍
性等问题,探寻中国动画文化形象的塑造和文化影响力的提升。
关键字:动画,文化,传播,文化形象,文化影响力
STUDY ON CULTURE TRANSMISSION OF CHINESE AND
FOREIGN ANIMATION
ABSTRACT
As one of the means of visual culture transmission, animated cartoon
es more and more popular and in the meantime it gradually shows
great appeal, affinity and impelling force to the audience. Animated cartoon
is not only the text form of film and television art, but also the carrier of
cultural inheritance. Under the trend of globalization, animation culture,
which is ing a widely accepted and used language and image, has been
extensively spread all over the world and has a lasting and great impact on
people’s aesthetic taste, option of consumption, and the direction of
development of culture. Animated cartoons, home and abroad, have survived
and developed during the consistent process of exploring and researching;
hence formed different animation culture with respective characteristics.
China’s animation culture has experienced three phases, namely glory,
depression, and recovery; however, its function in culture transmission hasn’t
been brought into full play at present situation. This thesis focuses on the
research of animation’s internal function in culture transmission. From a
mixed perspective of animation, culture and transmission, adopting some
related theories of transmission study, culture study, cultural transmission
study, and cross-cultural transmission study, this thesis parisons
between the