文档介绍：毕业论文
英语商务信函中的礼貌原则
Politeness Principle and Its Presentation
in Business Letters
Contents
Abstract i
摘要 ii
ⅠIntroduction 1
The Importance and Function of Business Letters 1
Principles of Business Letters 2
Ⅱ Politeness Principle 3
Why to Study Politeness Strategies in English & Chinese 4
Politeness: Chinese & Western Models 5
Politeness Principles and Business Letters 6
Ⅲ Representation of Politeness in Business Letters 7
Politeness’ Positive Representation in Business Letters 7
Approbation 7
Sympathy 8
Agreement 8
Intimacy 9
’ Negative Representation in Business Letters 9
Euphemism 10
Respect 10
Apology 11
Ⅳ How to Apply Politeness Strategies in Business Letters 12
Ⅴ Conclusion 20
References 21
Abstract
Through prehensive and systematic analysis parison of English business letters, this paper argues that the Principle of Politeness in English business letters should be upheld. Also presented in this paper are several aspects of politeness in English business letters. With the development of economy, business letters have e an important way municate. By sending business letters to each other, we can exchange information, contact business, negotiate and solve the problems existing in trading, and also promote friendship. Because of its characteristics and functions in business letters, politeness should be paid more attention to. Business English letters are the major means of munication between two parties in the international trade. How to write business letters idiomatically is very important to business of the enterprise. A courtesy and decent business letter can help to build a favorable business image for pany and do business. However, a letter without courtesy can not only lead to the failure of the business but also destroy the image which panies have built up. Therefore, the courtesy of business letters is very important.
Key words: Business Letters, P