营销策略分析 外文文献.doc

文档介绍：外文文献Amarketer’?NedWelch?McKinseyQuarterlyMarketershavebeenapplyingbehavioraleconomics-,marketerswereusingit.“Threeforthepriceoftwo”offersandextended-paymentlayawayplansbecamewidespreadbecausetheyworked―’sinadvertentleadershipinusingprinciplesofbehavioraleconomics,,wehighlightfourpracticaltechniquesthatshouldbepartofeverymarketer’’scostlesspainfulInalmosteverypurchasingdecision,consumershavetheoptiontodonothing:’swhythemarketer’,,however,:,,likealllosses,―now―“ounting”,aseconomistsbelievetheydo,ountsincludewindfallgains,pocketmoney,e,,andsavingsthemostd