文档介绍：Chapter = fm01 Date: February 26, 2010 Time: 11:10 am
Chapter = Date: February 26, 2010 Time: 11:10 am
Praise for Social Media Metrics
“Jim has always been at the forefront of the Web analytics world. So, it makes
perfect sense that he now tackles plex world of figuring out Social
Media. There are millions (probably billions) of conversations happening online.
The big question es: what’s pany to do? This book answers that
question. How do you know if you’re measuring the right parts of the program?
Jim gets you downright dirty in the details.”
—Mitch Joel, President, Twist Image, and Author
of Six Pixels of Separation
“For the better part of a decade, Jim Sterne has been advocating and explaining
how to better understand the ing to your web site. In fact he or-
ganized the anization of web analytics practitioners panies
with me: the Web Analytics Association. He anized the most incredible
conference on marketing optimization—the eMetrics Marketing Optimization
Summit. This book belongs on every marketer’s desk in this world of expanding
digital marketing opportunities.”
—Bryan Eisenberg, New York Times bestselling Author of Waiting for
Your Cat to Bark and Always Be Testing
“It is entirely appropriate that the man who added clarity and definition to
the topic of web metrics would be the same person to finally enlighten us
about social media metrics. In Web Metrics Jim single-handedly paved the way
for what has e a billion dollar industry, creating awareness where none
previously existed. Now, with the publication of Social Media Metrics Jim has
faced a more difficult challenge; mining through mountains of misinformation,
disinformation, and flat out crap to provide the reader with nuggets of tangible,
useful, and practical guidance.
—Eric T. Peterson, Author of Web Analytics Demystified
“This book will change the apparent chaos of social media into a measurable
platform businesses can understand and benefit from.”