文档介绍：Social Media
Marketing
An Hour a Day
Dave Evans
5 9/3/08 6:52:39 PM
Advance Praise for Social Media Marketing:
An Hour a Day
“In a world where ‘authenticity’ matters, Dave’s the real deal. I first met him when I
launched Feedback: He’s one of the smartest and most passionate leaders around the
business issues of social media. Dave’s book, a practical, step-by-step guide for marketers
looking to expand their skills, shows you how to tap the Social Web the right way.”
—Pete Blackshaw, Chief Marketing Officer, Nielsen|Buzzmetrics
“Dave has incredible insight into the customer perspective and his passion for social media
is contagious. He has the remarkable ability to see the broad overall vision but is willing and
eager to get into the details so necessary for essful execution. Dave doesn’t just give you
the magic answer—rather he gives you the essential insight and perspective so you are empow-
ered to leverage social media to reach your business goals.”
—Laura Pinneke, munity Manager, Meredith Publishing
“Marketers are falling behind as their audience increasingly turns to social media as part of
their daily media mix. Social Media in an Hour a Day lays out a practical path for marketers
to catch up and make social media a vital business tool.”
—Jim Nail, Chief Strategy & Marketing Officer, TNS Media Intelligence/Cymfony
“Dave Evans’s book presents a clear case for fully aligning your efforts in social media
with your overall business objectives and measures. Now more than ever, congruency is
vital to your marketing plans.”
—Dave Ellett, President, Belo Interactive Media
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Social Media
Marketing
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Senior Acquisitions Editor: Willem Knibbe
Development Editor: Hilary Powers
Technical Editor: Jake McKee
Production Editors: Liz Britten and Meli