文档介绍：关键词: 网络游戏官方知识界媒介话语
[摘要]:
网络游戏的迅速发展,引起了官方、知识界和媒介的关注。采用内容分析法,通过对官方话语、知识话语和媒介话语的分析,发现官方、知识界和媒介对网络游戏的话语争夺:具有规训权力的官方一方面出台政策鼓励网络游戏的健康发展,另一方面采取措施加强对网络游戏的监管,力求在游戏企业的利益诉求和社会公众的舆论压力之间寻求平衡;大部分学者对网络游戏采取不屑一顾的态度,少部分学者着力探讨网络游戏的利弊、网络游戏产业的健康发展和行业监管,以学术的方式介入网络游戏的话语争夺;媒介一方面记录着各种权力对网络游戏的话语之争,另一方面通过把关和议程设置来表达自己的立场和倾向,并根据现实的需要不断地在政府、企业和大众之间转换立场。
Abstract: The rapid development of online game has drawn the attention of the government, intelligentsia and media. This paper analyzes official discourse, knowledge discourse and media discourse with the method of content analysis, finding out that the government, intelligentsia and media are in the struggle for the discourse of online game. The government with disciplinarity-power encourages its healthy development on one hand; and on the other hand it strengthens its control on online game in order to keep the balance between business profit and public opinion. A majority of scholar overlook online game. And a little scholar discuss its advantage and disadvantage, the industry’s healthy development and regulation, getting involved into this struggle for the discourse of online game. The media records every part’s participation in the struggle of the discourse. At the same time it expresses its own attitude and tendency with agenda-setting, changing its standpoint around the government, enterprise and the mass according to the situation.
Keyword: onli