文档介绍：当代大学生对影视剧中吸烟镜头的认知态度与情感偏向研究[收稿日期]2013-6-15
[作者简介]江凌,男,上海交通大学国家文化产业创新与发展研究基地副研究员、副教授。主要研究方向:文化产业学、新闻与传播学。
本调查研究由上海交通大学媒体与设计学院江凌、颜叶清设计问卷和实验性问题,由上海交通大学江凌、颜叶清等4位师生、河南农业大学姜博伦等3位同学、沈阳建筑大学景琦等3位同学负责具体的网络样本调查,最后由江凌完成调查报告及其分析讨论。本项目系上海交通大学文理交叉项目“国内外典型文化政策比较:一种文化地理学视角”前期成果之一。
——基于涵化效果与“第三人效应”现象的实证分析
江凌1
,颜叶清2,姜博伦3,景琦4
(1,2, 上海交通大学媒体与设计学院,上海,200240;3, 河南农业大学城市规划系,郑州,450002;4, 沈阳建筑大学法律系,沈阳, 110168)
[摘要]近年来国内热映的影视剧中吸烟镜头对当代大学生的吸烟态度与行为产生了或多或少的负面影响。本文基于涵化效果与“第三人效应”的理论假设,在调查实证的基础上,分析讨论大学生群体如何认知影视剧中的吸烟镜头,对剧中不同类型人物角色的吸烟镜头有何情感倾向,吸烟镜头对他们的诱惑力或影响力,是否会影响他们的吸烟行为,以及他们如何看待政府对影视剧中吸烟镜头的管理,影视剧制作方怎样为吸烟镜头担负社会责任等问题,并对管理、引导、改进影视剧中的吸烟镜头,以及引导大学生群体对吸烟镜头的认知态度和情感偏向提出了一些建设性措施。
[关键词]影视剧;吸烟镜头;大学生;认知态度;情感偏向
Contemporary College Students’ Cognitive Attitude and Emotional Bias to Smoking Scenes in Films and Television Dramas
——An Empirical Analysis Based on the Theoretical Assumptions of Acculturation Effect and “the Third-Person Effect”
Jiang Ling, Yan Yeqing, Jiang Bolun, Jing Qi
(School of Media & Design, Shanghai Jiao Tong University, Shanghai, 200240.)
Abstract: In recent years, smoking scenes in domestic films and television dramas have brought some negative impacts to college students’ smoking attitudes and behaviors. Based on theoretical assumptions of the theory of acculturation effects and the “third person effect”, on the basis of evidences from investigation, analysis and discussion with college students, about their cognitive attitudes; their emotional tendency
of different characters’ smoking scenes; their fascination or influences which were learnt from smoking scenes, for instance, whether it will affect their smoking behavior; how they perceive the government’s management of smoking scenes; and how they take social responsibilities towards film and television drama’s smoking scenes. We have made a number of constructive measures for management and guidance, with several suggestions of how to reduce the negative effects from smoking scenes in film and TV dramas, as well as