文档介绍：外丈文献及其译稿冃徳芙巧克力在中国市场的营销策略分桩名 M 号 2006938046 专业班级所在学院指导教师(职称) 二。壹。年五月十H外文文献Amarketer'•NedWelch•McKinseyQuarterlyMarketershavebeenapplyingbehavioraleconomics-oftenunknowinglyforyears・,marketerswereusingit."Threeforthepriceoftwo"offersandextended・paymentlayawayplansbecamewidespreadbecausetheyworked—notbecausemarketershadrunscientificstudiesshowingthatpeoplepreferasupposedlyfreeincentivetoanequivalentpricediscountorthatpeopleoftenbehaveirrationallywhenthinkingaboutfutureconsequences・Yetdespitemarketing'sinadvertentleadershipinusingprinciplesofbehavioraleconomics,,wehighlightfourpracticaltechniquesthatshouldbepartofeverymarketer',consumershavetheoptiontodonothing:',,however,manyfactorsinflueneethewayconsumersvalueadollarandhowmuchpaintheyfeeluponspendingit・:,,likealllosses,—now—・Anotherwaytominimizethepainofpaymentistounderstandtheways“ounting”,aseconomistsbelievetheydo,ountsincludewindfallgains,pocketmoney,e,