文档介绍：网络营销推广计划书网络营销推广计划书篇一:网络营销策划书例文某金银公司网络营销策划书(仅供学****者做思路参考)策划人:年月日目录一、前言·····································································································································2(一)本案策划目的··········································································································2(二)整体计划概念··········································································································2二、网络营销环境分析··············································································································2(一)市场环境分析··········································································································2(二)企业形象分析··········································································································2(三)产品分析···················································(来自:考试网:网络营销推广计划书)·······························································3(四)竞争分析··················································································································3(五)消费者分析··············································································································4三、SWOT分析···························································································································4四、网络营销方案·····················································································································5(一)营销目标和战略重点·······························································································5(二)产品和价格策略······································································································5(三)渠道和促销策略······································································································51、门户网站的建立····································································································52、网站推广方案········································································································7(四)客户关系管理策略·······