文档介绍：Liner Category Overview
Liner Sales & Price Trend, National Market Growth Rate Slow Down
%Sales Growth( MAT ON03 vs ON02 )
+10% - in volume
0% - in value
Liner Segment Importance & Growth, National Ultra Thin/Breathable More e With Importance Increasing
Volume base
MAT %Growth
7%
46%
2%
2%
-8%
Value base
-2%
31%
-8%
-9%
-15%
Liner Prod. Segment Importance, Nat.
Volume base
Liner Prod. Segment Importance, Nat.
Value base
Volume Share
Value Share
Liner, National Top Brands Share Carefree Leading Share Maintain; Small Locals Gained Share Yearly
MAT
ON02
MAT
ON03
Share
Difference
Share
Difference
MAT
ON02
MAT
ON03
CAREFREE
SOFY
17
-
ANERLE
0
C&B
-
WHISPER
YIMUCAO
SOFT
1
LADY CARE
-
BEST
HAO .
0
CAREFREE
-
SOFY
16
-
ANERLE
WHISPER
C&B
5
-
YIMUCAO
LADY CARE
-
ABC
2
SOFT
2
HAO .
0
Liner Top Brand Vol. Share Trend, Nat. Carefree Maintain Leading Share Position And Share Stagnant In Latest Half Year
Top 5 All
(Liner Base)
Liner Top Brand Trend, Nat. Same As Value
Top 5 All
(Liner Base)
YIMUCAO
SOFT
LADY CARE
BEST
HAO S. S.
Liner Top Brand Distribution Trend, Nat. pete Head With petitors
Weighted Distribution
YIMUCAO
4
5
5
7
8
10
10
14
15
16
17
18
20
SOFT
3
4
3