文档介绍：河南大学
硕士学位论文
基于价值链的提升房地产企业核心竞争力对策研究
姓名:李亚楠
申请学位级别:硕士
专业:企业管理
指导教师:张明正
2011-05
摘要
虽然近几年我国房地产行业发展迅速,但行业中多数房地产企业发展并不乐观。首
先,房地产市场竞争日益激烈,竞争环境越来越复杂、竞争内容的变化越来越快。其次,
国家对房地产宏观调控政策持续增强。国家先后从土地、个人住房贷款政策、税收、住
房供应结构、产权交易、开发商贷款利率等等多个方面对房地产市场进行调控。在此情
况下,房地产开发企业要想在竞争激烈的市场上获得生存和发展的空间,就要挖掘自身
的竞争优势,提高在房地产市场上的核心竞争力。

在上述背景下,本论文首先阐述了运用价值链研究房地产企业核心竞争力的重
要意义。进而对价值链理论及企业核心竞争力基础理论进行回顾,并分析了价值链
管理与企业核心竞争力的辩证关系。其次构建了房地产企业价值链,对价值链上的
价值活动与内外部联系进行了识别。通过对房地产企业运作过程的价值链分析,以
及房地产企业核心竞争资源的分析,概括出房地产企业核心竞争力主要由稀缺资源
和能力组成。最后本论文从价值创造角度、成本控制角度、房地产企业价值活动的
纵向联系角度和价值链优化角度,对房地产价值链进行分析,提出基于价值链提升
房地产企业竞争优势的相关对策。

关键词:价值链,房地产企业,核心竞争力,价值链优化

I
ABSTRACT

Although our country’s real estate industry develop rapid in recent years,It is not
positive that the development situation of many real estate enterprises in the circle. First, the
competition between real estate markets ing intense 、petitive environment
plex and content changing fast day by day. Second, the state of real estate
continued to strengthen macro-control policies. The state has from the land, individual
housing loan policy, taxation, housing supply structure, property rights, developers interest
rates, and so many aspects of the real estate market regulation. In this case, the real estate
development enterprises in petitive market in order to survive and develop on the
space, we must tap their petitive advantage in the real estate market to improve their
petitiveness.
In the above context, this paper first describes the value chain of real panies
the importance of petence. Then the value chain theory and the basis of core
competence theory were reviewed and analyzed the value chain management and enterprise
petitiveness of the dialectical relationship. Second, build a real estate enterprise
value chain, the value activity of the value chain with the internal and external contact
identification. Through the process of the enterprise operation of real estate