文档介绍：Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky
rica, Volume 47, Issue 2 (Mar., 1979), 263-292.
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ECONOMETRICA
PROSPECT THEORY: AN ANALYSIS OF DECISION UNDER RISK
This paper presents a critique of expected utility theory as a descriptive model of
decision making under risk, and develops an alternative model, called prospect theory.
Choices among risky prospects exhibit several pervasive effects that are inconsistent with
the basic s of utility theory. In particular, eople underweight es that are
merely probable parison with esrhat are obtained with certaintv. This
tendencv. called the certaintv effec? . . . .
gains and to risk seeking in choices involvine sure In addition,
is assigned to gains and losses rather than to final assets and in which probabilities are
repla