文档介绍：吉利VS福特商务谈判方案Contents一、双方背景分析........................................................................................................1福特.........................................................................................................1沃尔沃.........................................................................................................1(三)吉利............................................................................................................4谈判主题................................................................................................................5谈判目标................................................................................................................5谈判团队组成及分工..........................................................................................6吉利:.......................................................................................................6沃尔沃.........................................................................................................6五、双方利益及SWOT分析......................................................................................6(一)双方利益.......................................................................................................6(二)双方SWOT分析..............................................................................................6吉利..............................................................................................................7沃尔沃...........................................................................................................9福特..............................................................................................................8相关产品资料收集..............................................................................................11谈判策略及谈判过程........................................................................................13(一)开局............................................................................................................13中期阶段.........