文档介绍：吉利VS福特商务谈判方案Contents一、双方背景分析...................................................................................................-1-(一)福特......................................................................................................-1-(二)沃尔沃....................................................................................................-1-(三)吉利............................................................................................................4二、谈判主题................................................................................................................5三、谈判目标................................................................................................................5四、谈判团队组成及分工.......................................................................................-6-(一)吉利:....................................................................................................-6-(二)沃尔沃.........................................................................................................6五、双方利益及SWOT分析......................................................................................6(一)双方利益.......................................................................................................6(二)双方SWOT分析....................................................................................................................................................................................................................................................................................................................................................................................................错误!未定义书签。六、相关产品资料收集..............................................................................................11七、谈判策略及谈判过程.....................................................................................-13-(一)开局............................................................................................................13(二)中期阶段..............