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The New
Community
Rules:
Marketing
on the
Social Web
Tamar Weinberg
Beijing · Cambridge · Farnham · Köln · Sebastopol · Taipei · Tokyo
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The munity Rules: Marketing on the Social Web
by Tamar Weinberg
Copyright © 2009 Tamar Weinberg. All rights reserved.
Printed in the United States of America.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions
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Editor: Colleen Wheeler Indexer: Ellen Troutman Zaig
Production Editor: Loranah Dimant Cover Designer: Karen Montgomery
Copyeditor: Amy Thomson Interior Designer: David Futato
Proofreader: Rachel Monaghan Illustrator: Robert Romano
Printing History:
June 2009: First Edition.
Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks
of O’Reilly Media, Inc. The munity Rules, the cover image, and related trade dress are
trademarks of O’Reilly Media, Inc.
Many of the designations used by manufacturers and sellers to distinguish their products are claimed
as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc. was aware of a
trademark claim, the designations have been printed in caps or initial caps.
While every precaution has been taken in the preparation of this book, the publisher and author
assume no responsibility for errors or omissions, or for damages resulting from the use of the
information contained herein.
ISBN: 978-0-596-15681-7
[Vicks Litho]
1245784904
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To my husband, Brian, who still seemed to
tolerate me during crunch time.
I love you.
To our son, David Ja