Lynn B. Upshaw - Truth The New Rules for Marketing in a Skeptical World.pdf

文档介绍：TRUTH
••
New Rules for Marketing
in a Skeptical World
Lynn Upshaw
American Management Association
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information in regard to the subject matter covered. It is sold with
the understanding that the publisher is not engaged in rendering
legal, accounting, or other professional service. If legal advice or other
expert assistance is required, the services of petent professional
person should be sought.
All pany, brand, and product names, and copyrighted
slogans, are the sole property of their respective owners and the parent
companies noted in the text. The term ‘‘practical integrity’’ is not
related to any product or service provided by pany other than
Upshaw Marketing.
Library of Congress Cataloging-in-Publication Data
Upshaw, Lynn B.
Truth : the new rules for marketing in a skeptical world / Lynn B. Upshaw.—1st ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-8144-7376-4
ISBN-10: 0-8144-7376-8
1. Marketing. 2. Marketing—Decision making. 3. Integrity. I. Title.
2007
—dc22 2007001114
᭧ 2007 Lynn Upshaw.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
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or transmitted in whole or in part,
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