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Financial Times Prentice Hall, Strategies For E-Business - Creating Value Through Electronic And Mobile Commerce.pdf

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Financial Times Prentice Hall, Strategies For E-Business - Creating Value Through Electronic And Mobile Commerce.pdf

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Financial Times Prentice Hall, Strategies For E-Business - Creating Value Through Electronic And Mobile Commerce.pdf

文档介绍

文档介绍:STRATEGIES for e-BUSINESS
We work with leading authors to develop the strongest
educational materials in business, bringing cutting-edge
thinking and best learning practice to a global market.
Under a range of well-known imprints, including
Financial Times Prentice Hall, we craft high-quality print
and electronic publications which help readers to
understand and apply their content, whether studying or
at work.
To find out more about plete range of our
publishing please visit us on the World Wide Web at:
STRATEGIES for e-BUSINESS
Creating Value through Electronic
and merce
Concepts and Cases
TAWFIK JELASSI
ALBRECHT ENDERS
Pearson Education Limited
Edinburgh Gate
Harlow
Essex CM20 2JE
England
and panies throughout the world
Visit us on the World Wide Web at:
First published 2004
© Pearson Education Limited 2004
The rights of Tawfik Jelassi and Albrecht Enders to be identified as authors of this work have
been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted in any form or by any means, electronic, mechanical, photocopying,
recording or otherwise, without either the prior written permission of the publisher or a
licence permitting restricted copying in the united Kingdom issued by the Copyright
Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP.
All trademarks used herein are the property of their respective owners. The use of any
trademark in this text does not vest in the author or publisher any trademark ownership
rights in such trademarks, nor does the use of such trademarks imply any affiliation
with or endorsement of this book by such owners.
ISBN 0 273 68840 5
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
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