文档介绍：价格优化模型(PriceOptimizationModels)目录[隐藏]1价格优化模型简介2PriceOptimizationModels[1]3Methodology[1]4CommonUses[1]5价格优化模型案例分析[2]6参考文献[编辑]价格优化模型简介价格优化模型(PriceOptimizationModels)比较抽象,,以合适的价格销售给合适的顾客,并由此使企业在其产品中获得最大限度的收益。它以市场细分和需求预测为基础,一方面采取超售(通过超生产规模来接受订货)的方法来减少虚假订货带来的不必要的虚耗;另一方面采取存货控制的方法,将市场细分、需求预测和产品定价紧密结合,最大限度地适应市场需求的多样性,发掘产品在市场的获利潜力,实现收益的最大化。 PriceOptimizationModels[1] PriceOptimizationModelsaremathematicalprogramsthatcalculatepriceelasticities,orhowdemandvariesatdifferentpricelevels,,supplementingmanagers’instinctswithdata-,developpricingandpromotionstrategies,controlinventorylevels,[1] ToimplementPriceOptimizationModels,practitionersshould:Selectthepreferredoptimizationmodel,hedesiredoutputsandunderstandtherequiredinputs;Collecthistoricaldata—includingproductvolumes,pany’petitors’prices,onditions,productavailability,andseasonalconditionsaswellasfixedandvariablecostdetails;Clarifythebusiness’svaluepropositionandsetstrategicrulestoguidethemodelingprocess;Load,runandrevisethemodel;Establishdecisionprocessesthatincorporatemodelingresultswithoutalienatingkeydecisionmakers;monUses[1] PriceOptimizationModelsareusedtodetermineinitialpricing,promotionalpricingandmarkdown(ordiscount)