文档介绍：南京航空航天大学
硕士学位论文
企业社会责任绩效评价研究——以伊利集团为例
姓名:张鹏飞
申请学位级别:硕士
专业:企业管理
指导教师:陈圻
20090301
南京航空航天大学硕士学位论文
摘要
企业社会责任这一课题,起源于 20 世纪初美国的企业利益相关者的理念,是企业利益与社
会利益相协调的一种思想。该理论是个颇具争议性和现实性的课题。一方面由于与传统的企业
主流观点相左,倍受责难;另一方面由于该理论研者之间看法各异,对企业社会责任也尚未能
形成一个统一认识。但作为企业管理的一种新思想,仍得到了社会各界一定程度的支持和认同。
而在中国,企业社会责任理论的研究仍处于起步阶段。企业和社会各利益相关者对企业社会责
任理论仍是陌生的。本文在阐述西方国家企业社会责任理论历史演变的基础上,结合我国企业
的现状和存在问题,提出企业的社会责任,并试图构建企业社会责任的绩效评价体系;并在此
基础上对企业提出一些建议。本文研究的目的是期望以伊利集团为例,对企业社会责任绩效的
评价进行研究,为我国企业的健康发展提供一个思路和理论导向。研究的方法主要是理论与实
践相结合,定性与定量分析相结合。通过分析,本文首先对企业的社会责任概念进行界定,然
后基于利益相关者理论构建了“三位一体”的企业责任绩效评价体系,并结合具体的企业进行
实证评价。

关键词:社会责任,绩效评价,经济绩效,社会绩效,环境绩效
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企业社会责任绩效评价研究
Abstract
The subject of corporate social responsibility, which originated from the idea of stakeholders of
enterprise at the beginning of the 20th century in American, is a thought of consentience between
enterprise’s interests and social theory is a subject of dispute and reality. On the one
hand it is conflicted with the traditional prevailing views of enterprise,and is criticized extremely; On
the other hand, it can not be formed mon definition of corporate social responsibility due to
different views of this theory among researchers. But as a kind of news thought of enterprise
management,it has been gaining support and approval from various circles of society at certain
China,the research of social responsibility of enterprises theory is still in the initial
theory of corporate social responsibility of is still strange to the enterprises and the
stakeholders of enterprises. On the basis of the history of Western corporate social responsibility
theory, This article propose the definition of corporate social responsibility of chinese food industry
and its performance evaluation system,and put forward some suggestion .The aim of the article is
providing an concept and thory for healthy development of an enterprise through the study on social
responsibility and it