文档介绍：上海交通大学
硕士学位论文
面向大规模定制的S公司手机零件供应链管理优化案例研究
姓名:杨铭钏
申请学位级别:硕士
专业:工商管理
指导教师:李海刚
20090111
摘要
随着科技的快速进步,在经济全球化的市场环境之下,市场竞争
呈现出许多不同于以往的需求形态特点:消费者的需求呈现多样化、差
异化;在新的市场环境中企业迫切需要一种新的生产模式,传统的大规
模生产模式已经不能符合这种新的挑战,大规模定制(Mass Customization,
MC)由此产生;要成功实施大规模定制必须要有良好供应链管理,因此,
研究面向大规模定制的供应链管理具有实质的意义。
本文首先对大规模定制和供应链管理的文献研究,整理出大规模定
制的作用及特点;进而进行大规模定制的供应链与传统供应链的比较分
析,整理出面向大规模定制的类型、特征,整理出面向大规模定制供应
链管理的优化策略实施。对个案 S 公司的实际经营状况进行分析,以学
术理论为基础,提出面向大规模定制供应链管理的基本架构,以及供应
链管理的优化方法实施执行,期望提供实施大规模定制供应链管理的优
化方法建议,提高企业的市场竞争力。
关键词:大规模定制,供应链管理,手机零件
A CASE STUDY OF OPTIMIZATION OF SUPPLY
CHAIN MANAGEMENT IN MASS CUSTOMIZATION
OF S PANY
ABSTRACT
Following the fast development of technology and the economic
globalization, the petition demonstrates a lot of demand patterns’
characteristics different from the past: Consumers' demand presents
diversification and differentiation. Enterprises urgently need new production
mode under the new market environment. Traditional mass production can
not meet this new challenge. Therefore, MC (Mass Customization, MC)
comes. To eed in MC, we must manage well on supply chain. So, to
study the supply chain management for MC has substantial significance.
This thesis performed literature research on traditional large scale
production and MC at first and sorted out the role and characteristics of MC.
Then parative analysis on supply chain of MC and traditional
supply chain, and put the types, characteristics and methods of MC in order.
This thesis based on academic theories and a real management state of S
company’s case, studied the basic framework of supply chain management
and methods of implementation of MC. It expects to be able to offer effective
methods of the supply chain management implementation for MC and to be
used for reference to improve the petitiveness of enterprises.
KEY WORDS: Mass customization, Supply chain management,ponent
上海交通大学
学位论文原创性声明
本人郑重声明:所呈交的学位论文,是本人在导师的指导下,独
立进行研究工作所取得的成果。除文中已经注明引用的内容外,本论