文档介绍：Chapter 8 International Strategy
Chapter 8
International Strategy
International Strategy Opportunities and es
Identify International Opportunities
Explore
Resources and Capabilities
Use petence
Strategic
Competitiveness
es
International Strategies
Modes of Entry
Increased
Market Size
Return on Investment
Economies of Scale and Learning
Location Advantage
International
Business-Level
Strategy
Multidomestic Strategy
Global
Strategy
Transnational Strategy
Exporting
Establishment of New Subsidiary
Exporting
Strategic
Alliances
Acquisition
Management Problems
and Risk
Management Problems
and Risk
Higher Performance Returns
Innovation
Increased
Market Size
Return on Investment
Economies of Scale and Learning
Location Advantage
Selling Products or Services Outside a Firm’s Domestic Market
International Strategy Lifecycle
Firm Introduces Innovation in Domestic Market
1
Product Demand Develops and Firm Exports Products
2
petition
Begins Production
3
Firm Begins Production Abroad
4
Production es Standardized and is Relocated to Low Cost Countries
5
Example: Aircraft manufacturers Boeing or Airbus
Example: Japanese electronics or automobile manufacturers
Motivations for International Expansion
Increase Market Share
Domestic market may lack the size to support efficient scale manufacturing facilities
Large investment projects may require global markets to justify the capital outlays
Return on Investment
Motivations for International Expansion
Economies of Scale or Learning
Expanding size or scope of markets helps to achieve economies of scale in manufacturing as well as marketing, R & D or distribution
- Can spread costs over a larger sales base
- Increase profit per unit
May achieve better access to:
- Raw materials
- Lower cost labor
- Key suppliers
- Key customers
- Energy
- Natural resources
Location Advantages
Low cost markets may aid in petitive advantage
Factor Conditions
Basic Factors
-