文档介绍：Chapter 5 Strategy petitive Advantage
STRATEGY PETITIVE ADVANTAGE
CHAPTER 5
Screen graphics created by:
Jana F1>. Kuzmicki, PhD, Mississippi University for Women
“The essence of strategy lies in creating tomorrow’petitive advantages faster petitors mimic the ones you possess today.”
“Strategies for taking the hill won’t necessarily hold it.”
2001 by The McGraw-panies, Inc. All rights reserved.
McGraw-Hill/Irwin
Copyright
Gary Hamel and . Prahalad
Amar Bhide
“Quote”
Chapter Outline
Five petitive Strategies
Low-Cost Leadership Strategy
Broad Differentiation Strategies
Best-Cost Provider Strategies
Focused Low-Cost Strategies
Focused Differentiation Strategies
Vertical Integration Strategies
Merger and Acquisition Strategies
Cooperative Strategies
Offensive and Defensive Strategies
First-Mover Advantages and Disadvantages
Strategy petitive Advantage
Competitive advantage exists when a firm’s strategy gives it an edge in
Defending petitive forces and
Securing customers
Convince customers firm’s product / service offers superior value
Offer buyers a good product at a lower price
Use differentiation to provide a better product buyers think is worth a premium price
Key to Gaining petitive Advantage
What is “Competitive Strategy”?
Consists of pany’s market initiatives and business approaches to
Attract and please customers
petitive pressures
Strengthen market position
Includes offensive and defensive moves to
Counter actions of key rivals
Shift resources to improve long-term market position
Respond to prevailing market conditions
Narrower in scope than business strategy
Objectives petitive Strategy
Build petitive advantage
Cultivate clientele of loyal customers
Knock the socks off rivals, ethically and honorably
Figure : The Five Generic
Competitive Strategies
Market Target
Type of Advantage Sought
Overall Low-Cost
Provider
Strategy
Broad
Differentiation
Strategy
Focused
Low-Cost
Strategy
Focused
Diff