文档介绍：Economics Of Business Strategy
(ECN10104)
Week two
Introduction
Introduction
Module staff
Kenny Crossan
K3>.******@
Room 3/35 – ext 4450
Webct will be used to support your learning
Lecture notes, exam details etc
Check the site once a week
No hard copies of module guides etc
Classes
One two hour lecture
Monday 3-5 Room 2/17
Each student should attend one tutorial per week
you need to sign up for a tutoiral group (webct)t
Tuesday, 4-5
Wednesday, 12-1, 2-3, 4-5 or 5-6
You need to attend your chosen tutorial
Course Outline
Week 2: Models of Strategic Management
Week 3: Industry Analysis and Markets
Week 4: Market Analysis
Week 5: The Boundaries of the Firm – Economies of Scale, Economies of Scope and Transaction Costs
Week 6: Integration and Outsourcing & Diversification
Course Outline
Week 7: Pricing in Strategy
Week 8: Basis petition
Week 9: Innovation, Research and Development Week
10:petitive Advantage
Unit 11: Ownership and Management, Strategy and Structure
Unit 12: Revision
Examination
Final exam (70%)
Two question from a choice of six
Normal essay style question
Past exam papers on the webct site – more in the library
Will demonstrate how to answer old exam question during the tutorials (towards the end of the course)
Assignment
2000 -2500 word assignment
Analysis the strategy of a firm
You will be sp