文档介绍：How to do SWOT analysis
How to do SWOT analysis
For internal training
? 2009 Kline3>. All rights reserved.
Content
Lessons learned
How to do SWOT
What is SWOT
? 2009 Kline. All rights reserved.
Content
Lessons learned
How to do SWOT
What is SWOT
? 2009 Kline. All rights reserved.
SWOT analysis was first promoted to evaluate gap between the business venture or project objective and status quo
History of SWOT
In the beginning of 20 centuries, the initial idea is pare the benefit of economical activities
In 1960, it was first promoted to strategic planning analysis by Mr. Albert Humphrey from Stanford Research Institute
Now, it is widely used for any project or business venture analysis within consulting area
Purpose of SWOT
Evaluate gap between the objective and status quo by elaborating
Identify areas for development
Support strategic planning stage as a basis for further solution providing
USED solution
How to Use each strength
How to Stop each weakness
How to Exploit each opportunity
How to Defend each threat
? 2009 Kline. All rights reserved.
All the key elements of S. W. O. T. are to illustrate an impersonal factors that face to the target and toward the objective
Harmful
Helpful
Internal
Status
External
Status
S
O
W
T
Attributes of anization that are helpful to achieving the objective
Attributes of anization that are harmful to achieving the objective
External conditions that are helpful to achieving the objective
External conditions which could do damage to the business’s performance
OBJECTIVE
? 2009 Kline. All rights reserved.
Content
Lessons learned
How to do SWOT
What is SWOT
? 2009 Kline. All rights reserved.
Define the objective – SWOT / OTSW – Generate prompt strategies
确定目标
统一的
总体的
长远的
SWOT
先罗列企业内部的优势和劣势,再分析外部环境的机会和威胁
OTSW
先从产业链的角度总体分析外部市场的机会和威胁, 再对应每个机会和威胁寻找企业内部的优势和劣势
组合优劣势和机会威胁形成策略
SO (增长型战略)
ST (多种经营战略)
WO (扭转型战略)
WT (防御型战略)
SWOT
POWER SWOT
? 2009 Kline. All rights reserved.
S