文档介绍：Conduct your own SWOT analysis
Conduct your own SWOT analysis
A BNET Professional Development Tool
Version 21>.0
January 29, 2007
Competitive Analysis
Who are petitors?
How do I analyze them?
SWOT Porter’s Five Forces Strategic Group Maps PEST analysis
SWOT analysis and SWOT matrix
Weaknesses
Strengths
Weakness-Threat strategies
Strength-Threat strategies
Threats
Weakness-Opportunity strategies
Strength-Opportunity strategies
Opportunities
A SWOT analysis helps you match pany’s resources and capabilities to threats and opportunities in petitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. pleting the SWOT matrix can help you pick the best strategy to implement.
Competitive Analysis
Who are petitors?
How do I analyze them?
SWOT Porter’s Five Forces Strategic Group Maps PEST analysis
SWOT analysis and SWOT matrix
Weaknesses
Strengths
Weakness-Threat strategies
Strength-Threat strategies
Threats
Weakness-Opportunity strategies
Strength-Opportunity strategies
Opportunities
A SWOT analysis helps you match pany’s resources and capabilities to threats and opportunities in petitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. pleting the SWOT matrix can help you pick the best strategy to implement.
Why use SWOT analysis?
Methodically and honestly assessing pany’s strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique:
is easy to use
combines quantitative and qualitative analysis
encourages interdepartmental collaboration
To make sure your analysis is put to good use, include these before and after steps in your analysis process:
Set an objective for the analysis
Set aside adequate time for research and information-gathering
Evaluate the results