文档介绍：A SWOT Analysis of Rolls-Royce Plc
SWOT Analysis
A SWOT Analysis of Rolls-Royce Plc
By HQ Gao
May 17, 2012
Overview
Rolls-Royce Group plc (Rolls-Royce or 'pany') headquartered in London, the United Kingdom is engaged in production and distribution of power systems and services with a work of offices, manufacturing facilities, and service centers in over 50 countries. pany holds an important role in the global market of civil and defence aerospace, marine and energy industries.
Rolls-Royce is a pany in London Stock Exchange and is a constituent stock of the FTSE 100 Index. As of May 2012 pany’s market capitalization was ? bn.
Strengths
Weaknesses
Leading market position in relevant industries
Strong research and development capabilities
Overdependence on civil aerospace business
Insufficient awareness of new entrants
Opportunities
Threats
Increasing demand in the civil aerospace and nuclear equipment market
Expansion of the marine business
Reduction in government spending
Fluctuations in foreign exchange rates
Strengths
Leading market position in relevant industries
Rolls-Royce has a leading market position in the civil aerospace industry. pany offers more than 30 types mercial aero engines, including aircraft engines, and helicopter engines for corporate and regional aircrafts. Rolls-Royce plays an important role in narrow-body a