文档介绍：PIMS A Scientific Approach to Strategic Management
A Scientific Approach to Strategic Management?
PIMS
We learn from experience
but
Can we learn about business strategy and performance by analysing the experience panies?
Experience
PIMS Approach
Statistical Analysis
and
Logic
PIMS and Portfolio Planning
Similarity:
The notion that financial objectives and the general
characteristics of the strategy of a business should
adopt depend on:
(1) strategic position
(2) characteristics of the marketplace
PIMS and Portfolio Planning
Differences:
(1) PIMS looks at many dimensions of strategy and
the market environment
(2) PIMS have used a database to determine how strategies affect results under different circumstances
What is PIMS?
A unique & continually
evolving management technology
Origins:
General Electric (US)
Harvard Business School
Strategic Planning Institute
Approach:
Measurement
Rigorous analysis
Learn from experience of
others
Focus on the business unit,
where:
Wealth is created
Competitive advantage gained
Marketing and investment
decisions implemented
Profit Impact of
Market Strategy
PIMS History
PIMS
Europe
Consulting
Corporate level
Business unit level
Planning partner”
“Research Association”
Corporate membership
Tools for planners
Conferences for applications
“Research Programme”
Industrial economics meets marketing
Data at the strategic business unit level
Harvard
Business
School
Strategic
Planning
Institute
PIMS
Associates
GE
1960s
1970s
1980s
1990s
Looking for insights
Looking for applications
Meeting needs
The PIMS Program: Key Concepts
Facts are more durable than theories
Assemble real and diverse business experiences petitive advantage is achieved: the business unit
Find and quantify the differences that matter
Insights from strategic (not just industry) peers
Process to aid management judgement and consensus-forming
Run by panies to ensure confidentiality