文档介绍:诚信声明
本人郑重声明:
所呈交的毕业项目报告/论文《美莱克宣传单页设计》是本人在指导老师的指导下,独立研究、写作的成果。论文中所引用是他人的无论以何种方式发布的文字、研究成果,均在论文中以明确方式标明。
本声明的法律结果由本人独自承担。
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摘要:本人主要是完成为客户设计美莱克宣传单页,我的设计理念是绿色消费,提倡环保色的心理学效应,打造一份全新的视觉冲突感,以变幻的曲线造型给人舒张缓和的感觉,这也是符合餐饮消费的美学规则,在通过PS和AI两种图像处理软件在个性LOGO和整体画页的效果配色上,形成一张完整的设计作品。整幅作品大气自然,通体的黄绿配色,也是一种食品绿色安全的表达意愿,黄色为明黄色也是属于亮色系,吸引人的食欲。通过一系列的准备和精心的打造,这幅作品终于完成。
关键词:宣传,PS,AI,绿色,单页
Abstract: I basically plete customers design merak flyer pages, I design concept is green consumption, advocating environmental colour psychology effect, create a brand-new visual conflict feels, to give people the curve modelling changeable diastolic ease feeling, this is also the aesthetic rules with food consumption in through the PS and AI, two kind of image processing software in personality LOGO and the overall effect of bitter rues colours, forming plete design works. The whole painting atmospheric natural, full-bodied yellow green color matching, is also a kind of food green security to express their wishes for bright yellow light is also belong to, attractive appetite. Through a series of preparation and elaborate make, this painting finally finished.
Keywords : publicity, PS, AI, green, advertising page
目录
1 浅谈广告设计.................................................1
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2 设计软件介绍.................................................4
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3 设计流程.....................................................4
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文档的设置...........................................4
背景的选取...........................................5
,整体宣传单页的美观勾勒......................6
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素材的选取...........................................14