Data Mining Techniques For Marketing, Sales, And Customer Relationship Management 2Ed (DATA PREPARATION, CLUSTER ANALYSIS,CHANNEL SELECTION BY DATAS).pdf

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Team-Fly®
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Data Mining Techniques
For Marketing, Sales, and
Customer Relationship
Management
Second Edition
Michael . Berry
Gordon S. Linoff
470643 3/8/04 11:32 AM Page iv
470643 3/8/04 11:32 AM Page ii
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