文档介绍：南京航空航天大学
硕士学位论文
我们的世界我们的生活——粉丝亚文化群体认同研究
姓名:王绮
申请学位级别:硕士
专业:社会学
指导教师:邱建新
20090301
南京航空航天大学硕士学位论文
摘要
随着我国社会转型的发展,文化领域里出现娱乐粉丝化的发展趋势。特别是“超女粉丝团”
的抢眼表现,让我们不得不正视这个日益强大的群体。本研究以粉丝的各种言行表现为思考起
点,采用个案访谈和非参与观察的方法研究分析粉丝亚文化群体的认同过程。研究认为,偶像
自身的形象魅力和性格品质是粉丝认同的两个方面。从最初影视作品、娱乐节目的收看中发现
自己喜欢的偶像,到四处收集关于偶像的所有图片、视频、唱片等文本,粉丝对偶像的认同不
断加深,并把偶像当作亲人般每天关注他的一切动态。在这个过程中,大众传媒起到了推波助
澜的作用。特别是借助网络平台,粉丝跨越时空阻隔进行更为充分的互动,形成严密正规的集
体行为,在网络和现实中造成更具声势的宣传影响。粉丝们围绕共同的偶像成为互相支持的
“亲”。至此,粉丝认同了传播媒介和所属组织。追逐偶像的活动终归要落脚到消费上,一方面
是与偶像相关的各种形式的物质消费,另一方面是对偶像的精神消费。但这些消费的占有仅仅
是出于一种符号的需求,一种自我表达及身份认同的形式。研究还发现,借助网络的力量,粉
丝的参与性不断增强,在参与偶像的追逐中其作用不断放大,粉丝话语权的扩大彰显了“用脚
投票”的反抗力量。
关键词:粉丝,亚文化,偶像认同,群体认同,符号认同
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我们的世界我们的生活——粉丝亚文化群体认同研究
ABSTRACT
With the development of our social transformation, the fans e a main trend in recreational
industry. Because of the significant performance of the fans in Chaoji nvsheng, we can’t ignore this
increasing group. This study focuses on various languages and behaviors of these fans, using the
methodologies of individual interview and non-participant observation to analysis the recognition
process of fans culture. The results of this study are the charms and characters of these idols are two
aspects that their fans recognized. From the original stage: finding out their preferred idols from film,
idol play and entertainment programs, to collecting these idols images, videos and audios, the fans’
recognitions of these idols gradually enhanced, they even see the idols as their relatives and take care
of every activity related to them. In this process, mass media play an important role, especially
through the , the sufficient interactions of these fans e the barriers of time and
instance and e serious formal collectivistic actions; bring great influence to people online and
offline. These fans e relatives and support each other around their idols. They identify mass
media and their group. At the end, the fans’ activities e consumptive activities: the spiritual
consumption and