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深圳电信114招聘网营销渠道优化的分析研究.pdf

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深圳电信114招聘网营销渠道优化的分析研究.pdf

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深圳电信114招聘网营销渠道优化的分析研究.pdf

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文档介绍:The research ofoptimizing marketing channel of Shenzhen 114Website Recruitment Abstl?e谢也tlle age ofinf0锄ation,wcbsite r黜i妞1ent ismuch more prevalently one h孤d,job h眦tc娼are n0 more sati蚯edwi也a卵1yhg position in one way,but t叮t0 gatllcrjobin鲫yWay砌uding application on line;on meomer hand,medium&small sized锄I钯rprises and especially traditio舱lmamlfac匍嘶ng industries are facing tllecllokepoint forhuman res011rce recmi仃11entwi血low hldg鸭 while thesin密e way toapply is note伍cient butK曲coSt t0gobymany channels at 廿1es锄etime, F0rsolv堍suchprobl唧ofmedi啪&smallsizcd髓t唧rises姐d仃aditio砌 ,S蛐e11 off打sⅡlemlllti·ch锄el 114re凹吲j119 wcbsite project试tegratedby口跚p锄amet,int锄鸥telephone曲d inpersonal 114 fecmitil培w曲site project islCrlown inre西onal area by establis妇lg acertainamomt ofcustomers since itw豁bonl,howeVer,吐le sin酉e m獭i119 way is0b饥ollslyl砸右l唱也e optimize me 铽isting marketing channd mode,is iI培a s耐ousgubject forSh幽I . TIlispaper isdoiflg ar懿earch of血c Shen疝e11 114 liting websiteproject’ techIlicallyfocusiIlg on也e optilllization ofitsmarketiqgch锄e1. Thep印cr deeply analyzed thema呔eting stams quo li矗ng website proje鸥of W11ichincludingmarke垃ng即nronment,m破eting demanding characters petito璐,emph鹤es onmeproject’s development rcsearch. The paper anatomized tllreeexisting dmwbacl【s of114托cmitillg website project w11ic_hiIldudinglhitedwid电10wn龉s ofsaleand weakco嘶011abili哆 n坞p印er proposcd ways tooptirnizcmark甜ngch锄els li血g wcbsitc are:to谢de ch觚nel by cooperate mar:融iIlg and self established marketir培;toa】h粗ce吐leprof醅sion ofsaleS吐船nelby se仕ing up CRM system,plishiIlg scr、,icefImction;t0 cIlforcecon昀11abili哆by台an血g ma姐g耐al p01icies onpolitical%嘧曲se channd,cooperating channel aIld self 部讪lishedch锄el;to fhlfillseⅣicepohcy,sct up seⅣices舛em tosul)p础铋t唧rising c_hannel. Key words:1 蚯ngwebsite,m啦etiIlg ch锄el,op蛳zation s舰te彰目录中文摘要????????????????I Abstract?????.:_:??.???????.工I 第一章引言??????????????..1 ???????????????