文档介绍：1 Teaching Courseware: New Business English Intensive Reading Book One A 2 New Business English Intensive Reading Book One A 新编商务英语精读第一册全国商务英语研究会推荐教材 3 1 Essentials of Business 2 Marketing 3 Career 4 Jobs and Occupations 5 Eating Habits 4 New Business English Intensive Reading Book One A Picture--Word Associating Game Unit One Unit Two Unit Three Unit Four Unit Five Unit One Essentials of Business Unit Two Marketing Unit Three Career Unit Four Jobs and Occupations Unit Five Eating Habits 5 Unit One --- Reading I The Nature of Business Warm--up Text Translation Notes New Words Examples Exercises Extended Activities 6 Text The Nature of Business 1. Business is the human activity related to material things. It is necessary for civilization. It is found in all societies, even the simplest ones. Business may include the production of goods: Making airplanes, building buildings, and constructing paper boxes are examples of production. It can also provide the financing for these activities. Lending money, trading stocks and bonds, and selling insurance policies relate to the securing of capital for business activities. Other forms of business include merchandising , which is the selling of products, and providing various services, such as accounting, distributing , and repairs. Business, then, is the activity of producing and distributing goods and services. 7 2. In our study of business, it is necessary to understand the four basic factors of production. These four factors are land, labor, capital, and entrepreneurship. What is meant by these four terms? 3. In order to produce things, it is necessary to use land. Here, the term land is used in the most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production. Some of these raw materials are found on the earth ’ s surface, such as trees, which yield wood for lumber. Other raw m