文档介绍：WORKING
THE CROWD
Social Media Marketing
for Business
Eileen Brown
1/11/10 12:02:19
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WORKING THE CROWD
Social Media Marketing
for Business
Working the Crowd:Layout 1 10/26/10 10:34 AM Page ii
Eileen remains on the cutting edge of social media strategy that when implemented
returns a measurable return on interest. I would highly mend her book to
any business who wants to deepen their customer interactions through powerful
word of mouth marketing strategies.
Kim Matlock
Senior Director, Digital & Consumer Related Marketing, Hard Rock International
Brown’s varied experience and analysis of the needs of both small and large
businesses for social media makes her advice stand out from the crowded
field – and told in the lively voice those hearing her via social media channels
e to know and love.
Betsy Aoki
Senior Program Manager, Social Media, Microsoft
Eileen Brown blends extensive real world business experience with in-depth social
media knowledge to create a unique and valuable guide.
Professor Sue Thomas
Institute of Creative Technologies, De Montfort University
It’s a good book. If you don’t have a social media strategy yet, then reading this
one will take you a long way forward. I mend it to any business wondering
about ‘the twitter’.
Kate Gregory’s Blog
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