文档介绍：Marketing Chapter 5 Culture, Management Style, and Business Systems
Culture, Management Style, and Business Systems
Chapter 5
McGraw-Hill/Irwin
? 2005 The McGraw-panies, Inc1>. All rights reserved.
Chapter Learning Objectives
1. The necessity for adapting to cultural differences
2. How and why management styles vary around the world
3. The extent and implications of gender bias in other countries
4. The importance of cultural differences in business ethics
5. The differences between relationship-oriented and information-oriented cultures
Introduction
Recognize business culture, management values, and business methods and behaviors as important for ess in international market
Thus, management style has to be adapted in international marketing
Importance of developing friendship, human relations, and attaining a level of trust before beginning business negotiations
Knowledge of foreign business practices and essful business relations
Need to recognize that patterns of thinking, local business tempo, religious practices, political structure, and family loyalty, are different and impact business transactions
open tolerance,
flexibility,
humility,
justice/fairness,
ability to adjust to varying tempos,
curiosity/interest,
knowledge of the country,
liking for others,
ability mand respect, and
ability to integrate oneself into the environment
Requ