文档介绍：毕业论文（设计）
论文（设计）题目：
网络文学运营模式的传播学分析
姓名张智卓
学号 200912050012
学院文学与新闻传播学院
专业新闻学
年级 2009级
指导教师刘佳
2013 年 05 月 20 0
摘要
网络文学的平民特色与非传统性使其进入门槛较低，为社会制造了很多网络作家和乐于消费的读者，也带来了文学内容的扩展，使其自身发展成为一个庞大的产业。到2011年年末，%,用户群也达到了。广大网络用户为网络文学、甚至整个产业链都带来了巨大的效益，企业投资行业也越来越多的关注起了在线的文学文档。
网络文学随着文学营销的大潮而快速发展，其未来前景是非常广阔的。目前的发展状况，只是燎原之火前的星点火花而已。网络文学可以通过建立大型门户网站寻找发展道路，还可以设立子网站用于在国外扩张中国文学市场；并且通过与电影、电视等媒体的合作，从拍摄脚本的编写到独立运用电影和电视对于网络小说进行改编，从而更广泛的占领文化市场；另外还可以开发推广无线平台，使文学借助 3G通信技术在读者手中能够得到阅读与喜爱。根据网络文学的发展现状来看，网络文学潜力是无限的，需要有好的运营模式相配套，进行深度的市场开拓，才能够发挥出其潜力。
本文首先介绍了网络文学的基本情况，从其发展简史以及发展形式开始切入进行简要概述。接着简单描述了网络文学的成功运营模式，主要从举例分析成功者的典型案例，并且分析其之所以成功的原因。接下来深入探讨了当前网络文学运营模式存在的问题，力求分析问题到位准确。然后对网络文学运营模式的未来发展提出建议、进行展望。最后，进行了小结，概括思想，收束全文。
关键词：网络文学产业；运营模式；赢利方法
ABSTRACT
Network literature civilians features and non-traditional lower barriers to entry so that it created a lot of social network writers and happy consumer readers, it also brings the expansion of literary content, making it their own development to become a huge industry. By the end of 2011, the ratio of public network literature has reached %, and the user base reached 203 million staggering. The majority of network users for network literature, and even the whole industry chain has brought huge benefits, corporate investment industry more and more attention from the online literary documents.
Network literature as literature marketing tide of rapid development, its future prospects are very broad. Current state of development, but the the star point before the prairie fire sparks. Network literature can find the path of development through the establishment of large-scale portal, you can also set up a sub-site for expansion in foreign markets of Chinese literature; and independently from the preparation of the shooting script to the use of film and television through cooperation with movies, television and other media, network novel adaptation, so that a wider range of occupation of the cultu