文档介绍：网络谣言传播的影响因素研究——以微博谣言为例摘要互联网的繁荣是近代人类历史上最重要的一项革命,它使得传播突破了地理的限制,信息的流动可以在极短暂的时间内跨越国界,这是其他媒体所望尘莫及的。而这种传播特性最为人所诟病的问题之一,就是网络谣言的充斥。在网络环境下,谣言讯息更容易被复制、粘贴和转发,这使得谣言经常能迅速扩散到整个网络,对社会造成恶劣影响。本研究以微博谣言为网络谣言代表对象,从谣言类型、谣言可信度、人心不安以及个体利他动机几个方面入手,对影响网络谣言采信和传播的因素进行分析。本研究共获得被试样本188份,采用方差分析、回归分析对数据进行讨论。本研究得出的主要结论有: (1)网络谣言来源和内容权威性影响谣言可信度。(2)网络谣言可信度、人心的不安以及受众的利他动机正向预测受众的谣言再传播意愿。(3)网络涉入对网络谣言可信度与受众谣言再传播意愿之间关系有调节作用。(4)网络涉入对人心不安与受众谣言再传播意愿之间的关系有调节作用。(5)产品涉入对人心不安和受众谣言再传播意愿之间关系有调节作用。关键词:网络谣言;谣言可信度;谣言传播 RESEARCH ON1、既仆mLUENCE FACTORS OFINTER卜mT RUMOR SPREAD——TAKE THE MICROBLOG RUMOR AS AN EXA卫衄LE ABSTRACT Not only hastheintemet increased theefficiency hasalso brought out severe can becirculatedall over the world injust aresult,geographical barriershave been virtuallY broken down·In work environment,the rumors message iseasier tocopy,paSte a11d forward,which makes therumors can often quickly spread work. causing adverse effects. Inthisstudy,themicroblogging rumorsrepresentative ofIntemetrumors,type from therumors,rumors credibility,feeling unsettled andindividual al仃uisticmotives several aspects,to analyze thefactors thataffectthetheIntemet rumors adnlissible aIld thisstudy,a totalof 88copies issample,using analysis ofv撕aIlce, regressionanalysis ofthe main conclusion oftllisstudv: (1)The source and content characteristics ruinor afiecting tlle rumors credibility. (2)The credibility rumors,uncertainty and aIlaudience ofpeople-s altruisticmotivation positive topredict audience rumors spreadwillingness. (work involvement plays aregulating roleoftherelationship between the credibility ofIntemet rumorand thepassalong intention tosecondary spread rumors by audience (work involvement plays aregulating roleoftherelationship between the feeling unsettledandthepassalong intention tosecondary spread rumors by audience. (5)Product Involvement plays aregulating roleoftherelationship between the credibility ofIntemet rumor an