文档介绍：对外经济贸易大学
硕士学位论文
驰名商标反淡化保护的法律研究
姓名:张建平
申请学位级别:硕士
专业:法律
指导教师:王军
20050401
提要
驰名商标是指在一国范围内为相关公众广为知晓并享有较高声誉的商标由
于驰名商标享有很高的信誉度和知名度它能给权利人带来市场和财富也正是
由于驰名商标的特殊价值它历来是商标侵权的主要对象商标淡化就是这样一
种商标侵权行为非权利人在非类似的商品或服务上使用与驰名商标相同或相似
的标识从而导致驰名商标的显著性与吸引力弱化商标淡化不仅侵害了驰名商
标权利人的合法权益而且扰乱了市场竞争秩序是各国立法普遍予以规制的对
象
近年来我国大量的驰名商标遭到淡化侵害如不及时采取反淡化的保护措
施我们将无法对抗发达国家的知识霸权也无法保护我国的民族品牌研
究商标淡化的法律属性及构成要件不断借鉴国外立法经验完善相关法律法规
对于我国采取有效措施严厉打击商标淡化行为具有重要的现实意义
本文从商标淡化的概念入手介绍了淡化理论的起源发展及法理基础在
此之上笔者对商标淡化的内涵性质特征分类及其在现实中的具体表现做
出了归纳为了更好地研究淡化理论借鉴国外先进经验笔者对国外商标淡化
的相关法律制度作了介绍并对我国商标反淡化保护的现状作出分析指出了我
国在这一领域的进步与不足最后笔者结合我国 2001 年新修订的商标法
对我国商标反淡化立法的完善进行了构思提出要建立以商标法保护为主体
以反不正当竞争法保护为补充的反淡化保护法律体系并且要不断充实我国
反淡化保护的具体内容以期对我国驰名商标保护制度的改进有所裨益
Abstract
Well-known trademarks are those that are widely known among relevant public
and enjoy higher reputation in a national range. Because of the higher credit and
prestige it possesses, a well-known trademark can bring market share and fortune to
its holder. And it’s exactly due to this particular value that well-known trademarks
have been the victims of trademark infringements. Trademark dilution is such a
trademark infringement, in the way that non-holders apply identifications same as or
similar to a well-known trademark on modities or services, thus
resulting decrease in the distinctiveness and appeal of the well-known trademarks.
Trademark dilution violates the legal rights and interests of the trademark holders and
disturbs the social market order, and consequently is the object that the legislation of
each country across the world prohibits.
In the past few years, many Chinese well-known trademarks are suffered from
dilution infringements. If no effective anti-dilution measures are taken duly, we can’t
combat the intellectual hegemony of developed nations and can’t protect our national
brand from promise. It’s of highly practical importance to take
effective steps to crack down trademark dilution infringements by researching the