文档介绍：Chapter 1 The Nature of Strategic Management
If a man takes no thought about what
is distant, he will find sorrow near at
hand. He who will not worry about
what is far off will soon find something worse than worry.
——Confucius
STRATEGIC MANAGEMENT: Concepts and Cases
1
Chapter Objectives
the strategic management process.
the need for integrating analysis and intuition in strategic management.
and give examples of key terms in
strategic management.
the benefits of good strategic
management.
2
What is Strategic Management?
Defining Strategic Management
“the art and science of formulating, implementing, and eva-luating cross-functional decisions that enable an organiza-
tion to achieve its objectives”
What is strategy? (theoretical review of definition of
strategy)
Chandler(1962): strategy is the determination of the basic
long-term goals of an enterprise, the adoption of courses of
action and the allocation of resources necessary for carrying
out these goals.
3
Mintzberg(1979):Strategy is a mediating force between the organization and its environment: consistent patterns in stre-ams of organizational decisions to deal with the environment.
Quinn(1980): a strategy is the pattern or plan that integrate
an organization’s major goals, policies, and action sequence
into a cohesive whole
Prahalad(1993): strategy is more than just fit and allocation of resources. It is stretch and leveraging of resources.
Teece(1994): the essence of strategy is the search for rents. Strategic, management is or can and should be the study of
rent-seeking by the enterprise.
Definition of Strategy
4
明茨伯格(Mintzberg)
的整合观：
战略是计划 plan；
战略是计谋 ploy；
战略是模式 pattern；
战略是定位 position；
战略是观念 perspective;
Definition of Strategy
5
Strategies are the means by which
long-term objectives will be achieved.
Definition of Strategy
example:
table 1-1
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Definition of Strategy
How to m