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Unit panies
1
OVERVIEW
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Starting up
Vocabulary
Listening
Reading
Language review
Skills
Case study
Homework
Do panies your answers with a partner. Then turn to page 137 to check your answers.
Starting-up
Starting up
Vocabulary
Listening
Reading
Language review
Skills
Case study
Homework
pany?
1 …….began in 1865 as a forestry and power business.
a) Ericsson b) Nokia c) Motorola
2 ……produces the most essful toy in history.
a) Disney b) Fisher-price c) Matter
3 ……has its head office in San Francisco.
a) Levi-Strauss b) Nike c) Calvin Klein
4 ……buys more sugar than any pany in the world.
a) Nestle b) Coca-Cola c) Suchard
5 ……employs more people than any pany.
a) Wal-Mart b) Siemens c) General Motors
6 ……has the largest factory in the world.
a) Boeing b) Ford c) Sony
7 ……was started by Ray A. Kroc in 1955.
a) Burger King b) Kentucky Fried Chicken c) McDonald’s
Starting-up
Vocabulary
Listening
Reading
Language review
Skills
Case study
Starting up
Homework
What e from your country?
What do they do or make?
Starting-up
Vocabulary
Listening
Reading
Language review
Skills
Case study
Starting up
Homework
New words
1. accessory: something such as a bag,belt or jewellery that you wear or carry because it is attractive 附加物
: nearly correct or exact 近似的, 大约
: a anisation set up for a particular purpose 机构, 协会
: an amount of money that you borrow from a bank etc 贷款
New phrases
public: the ordinary people in a country, rather than people belonging to a particular group. 大众
2. Luxury goods: expensive goods bought fort and pleasure, not as a basic need 奢侈品
3. Marketing strategy: ideas of how pany’s products are going to be marketed 销售策略
4. Turnover: the amount of business done during a particular period or the rate at which a particular kind of goods is sold. 流通量, 营业额
Vocabulary
Listening
Reading
Language review
Skills
Case study
Starting up
Vocabulary
Homework